Michel Maillard – frontend web developer, online marketing manager & AI expert

With in-depth expertise in web development (HTML, CSS, JavaScript) and CMS frameworks, I implement high-performance web solutions. My know-how in online marketing is reflected in successful SEO strategies and advertising campaigns that increase visibility and reach.

Thanks to my experience in content strategy and community management, I develop targeted solutions that strengthen brand identity. I continuously optimise marketing measures through KPI analysis.

As an AI expert, I use selected tools to automate and generate text, image and video content. My focus: making creative processes more efficient, optimising brand communication and increasing engagement.

Resume

Here is my education, work experience, & some skills I've got.

Professional Career

Competences & Strengths

.hausformat GmbH

Digital Marketing Manager

Mai 2024 - Juli 2024

Customer care in the area of SEO and ads campaigns. Development of social media strategies & analyses with KPI reports. Supporting the team as a web developer in the implementation of websites with TYPO3 CMS.

MySign AG

Frontend Developer

August 2012 - March 2024

Responsible for the implementation of websites in HTML, CSS, Javascript and Java (MySign CMS). Proactive introduction of new technologies to improve the quality of projects. Improve website efficiency in terms of SEO & pagespeed.

Insign AG

Web-Publisher & Designer

2008 – 2012

Responsible for the technical implementation and design. Always striving for high quality and user-friendliness. Wide range of tools used. Including Wordpress, Typo3 and Magento, depending on client requirements and needs.

Gravure & Offset Printer

until 2008

Various stations through packaging and art industry as gravure & offset printer. Last station in Zofingen.

FocusMedia Zurich

Media Technology

Aug 2024 – Mai 2025

Creative use of AI-supported image and video production. AI-supported training and strategies for content, image and video. Specialisation in multimedia productions with a focus on video production and editing techniques (CapCut, DaVinci Resolve). Development of transversal skills for a holistic digital strategy.

HKV Aarau

Online Marketing Manager

Nov 2023 - June 2024

Extensive experience in providing SEO and PPC support to clients, as well as developing and analysing successful social media strategies with KPI reports. My focus is on content creation, community management and website optimisation, supported by trend and performance analysis.

Search Engine Optimization (SEO)

User experience is an integral part of SEO. Search engines aim to deliver the best possible results to users, so they consider factors such as website accessibility, navigation, and mobile responsiveness. Providing a seamless and user-friendly experience on your website can positively impact search engine rankings. Conduct comprehensive pagespeed audits for websites to identify opportunities for improvement and if possible providing actionable insights.

Skills & Expertise

Notion, Make, ChatGPT, Manus, Midjourney, Leonardo, Recraft, Ideogram, Hailuo, Kling, Runway, Krea, ElevenLabs, Suno
HTML, CSS, SCSS, BEM, Tailwind & Adobe Creative Suite
Javascript, GSAP, Astro, React
GIT, Gulp, Grunt - Package Management
SEO Analyzer, SEA Expert, Social Media Marketing Specialist
Quality, calm, disciplined, imaginative, analytical & meticulous

Selected websites I was involved in as a team member with MySign the E-commerce automation experts

Selected gui

Buechehof

Maintain consistency throughout the interface in terms of visual elements, terminology, and interaction patterns.
Flyerline

Create clear and logical structures that allow users to find information or perform tasks efficiently.
Mapo Relaunch 2023

Use visual cues such as typography, color, and spacing to establish a clear visual hierarchy in your interface. Highlight important elements and differentiate them from less important ones.
Santa Lucia Delivery Service

Optimize your interface for different devices and screen sizes. Implement responsive design techniques to ensure that your GUI adapts seamlessly to various platforms.