Michel Maillard – Frontend Web Developer and Online Marketing Manager

My extensive knowledge in the technical implementation of websites, including HTML, CSS and Javascript, as well as expertise in various CMS frameworks. The passion for targeted online marketing is evident in the development and implementation of successful SEO strategies and ads campaigns that significantly increase the visibility and reach of customer projects.

I also have in-depth knowledge of content strategy and community management, which enables me to develop tailored solutions that are based on sound target group analysis and strengthen brand identity. My analytical approach to KPI reports and trend analysis allows me to continuously monitor and optimise the effectiveness of marketing measures.

Resume

Here is my education, work experience, & some skills I've got.

Professional Career

Competences & Strengths

.hausformat GmbH

Digital Marketing Manager

Mai 2024 - Juli 2024

Customer care in the area of SEO and ads campaigns. Development of social media strategies & analyses with KPI reports. Supporting the team as a web developer in the implementation of websites with TYPO3 CMS.

MySign AG

Frontend Developer

August 2012 - March 2024

Responsible for the implementation of websites in HTML, CSS, Javascript and Java (MySign CMS). Proactive introduction of new technologies to improve the quality of projects. Improve website efficiency in terms of SEO & pagespeed.

Insign AG

Web-Publisher & Designer

2008 – 2012

Responsible for the technical implementation and design. Always striving for high quality and user-friendliness. Wide range of tools used. Including Wordpress, Typo3 and Magento, depending on client requirements and needs.

Gravure & Offset Printer

until 2008

Various stations through packaging and art industry as gravure & offset printer. Last station in Zofingen.

HKV Aarau

Online Marketing Manager

Nov 2023 - June 2024

Extensive experience in providing SEO and PPC support to clients, as well as developing and analysing successful social media strategies with KPI reports. My focus is on content creation, community management and website optimisation, supported by trend and performance analysis.

Page Speed

Conduct comprehensive pagespeed audits for websites to identify opportunities for improvement and if possible providing actionable insights. Evaluating factors such as compression, image optimisation, script loading and mobile optimisation.

Working with designers and digital agencies to develop page speed optimisation services and ensure that aspects of page speed are considered in the early stages of development.

Search Engine Optimization (SEO)

User experience is an integral part of SEO. Search engines aim to deliver the best possible results to users, so they consider factors such as website accessibility, navigation, and mobile responsiveness. Providing a seamless and user-friendly experience on your website can positively impact search engine rankings.

Skills & Expertise

HTML, CSS, SCSS, BEM, Tailwind & Zurb Foundation
Javascript, jQuery, GSAP, Astro, React
GIT, Gulp, Grunt - Package Management
SEO Analyzer, SEA Expert, Social Media Marketing Specialist
Adobe Creative Suite, Canvas, Easil, Leonardo & Flux
Quality, calm, disciplined, imaginative, analytical & meticulous

Selected websites I was involved in as a team member with MySign the E-commerce automation experts

Selected gui

Buechehof
Maintain consistency throughout the interface in terms of visual elements, terminology, and interaction patterns.
Flyerline
Create clear and logical structures that allow users to find information or perform tasks efficiently.
Mapo Relaunch 2023
Use visual cues such as typography, color, and spacing to establish a clear visual hierarchy in your interface. Highlight important elements and differentiate them from less important ones.
Santa Lucia Delivery Service
Optimize your interface for different devices and screen sizes. Implement responsive design techniques to ensure that your GUI adapts seamlessly to various platforms.